Guitar Brand

The visual identity combines strong minimalism with a sharp, energetic aesthetic to reflect the performance-driven nature of a guitar pick brand. High-contrast color choices and confident, modern typography were used to communicate reliability, control, and musical expression while maintaining a clean and contemporary look. The design system emphasizes clarity and impact, ensuring the brand stands out in competitive retail and online environments. The logo was developed with versatility in mind, allowing it to adapt seamlessly across product packaging, merchandise, digital platforms, and print materials while retaining consistency, legibility, and a distinct visual character at every touchpoint.